Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them. Unlike programmatic guaranteed deals, where certain inventory is pre-sold at a fixed price, RTB operates based on https://cpmcostopermille12344.tinyblogging.com/i-principi-fondamentali-della-tecnologia-pubblicitaria-ad-tech-72148569